Join the revolution

I just read Clay Shirky's essay on the current revolution in the newspaper industry. It really is a brilliant look at the changes happening right before our eyes.

While I still fall in the camp of "people will pay for well-done news" (though my grip on that idea is slipping), I have to admit that everything Shirky says about the broken model of ad-supported news organizations (all that infrastructure!) makes perfect sense. And while I am apprehensive about where it is all headed (like, who's going to pay the journalists? and who's going to watch our backs with big business and government... not to mention analyze tomorrow's Sox game?) I can't really argue with his premise that we are now in an era of great experimentation.

I knew this in some ways back 11 years ago when I switched from the print newsroom to the Web at the Herald. We certainly were creating a new model of news content and delivery--with different options, opportunities, and challenges--both for the newsroom and the bottom line. Since then, I've been watching the drama unfold (unravel?) from the sidelines of other work situations--though the changes in content delivery and accessibility matter every bit as much in custom publishing, and PR/marketing.

But back to Shirky... In the next several years, many things will be tried. Many will fail. Some will succeed in niche ways, and some will work in bigger ways. Something new will come along. Like it or not, change is underway. We might as well embrace that fact and look to the future.